About Project

In today's information society, electronic commerce has emerged as an alternative to traditional commerce with the widespread use of computers and the Internet. This has given a new dimension to the concept of consumption, allowing people to access products and services online anytime and anywhere.

However, despite the convenience of online shopping, some consumers have resisted electronic commerce for various reasons. The COVID-19 pandemic changed this resistance, and even those who were hesitant started shopping online. The pandemic significantly boosted the e-commerce market, with a 159% increase in e-commerce during that period.

In Europe, around 80% of companies are small craftsmen and small businesses, with 20% of the revenue generated shared among these merchants. Many of these merchants struggled to keep up with the rapidly evolving technology and were unable to adapt to e-commerce quickly. During the pandemic, they were unable to make money due to lockdowns but had to learn to make purchases online.